CustomerWise for Marketing Teams

Organize and manage all of your marketing activities and processes with CustomerWise Marketing. TechExcel CustomerWise Marketing is a sophisticated solution that enables marketing teams to generate, track, analyze, and qualify marketing leads. Transform your company Web site into an interactive marketing tool with detailed use tracking, automated form management, and on the fly content based on survey responses and customer profiles. Utilize the email announcement engine to create focused email campaigns based on your customer and prospect information. Furthermore, track the success of email and website content by analyzing user click through.

CustomerWise for Marketing focuses on your target customers, prospects, and leads and enables you to manage the complete marketing Lifecycle from first impression to qualified prospect. Furthermore, the seamless integration with CustomerWise for Sales allows escalation of qualified marketing leads and prospects directly to the sales team, initiating your sales process.

Benefits

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Technical Information

• Manage Campaigns - Manage marketing campaigns, projects, milestones and deadlines.


• Track Every Lead - Maintain a central marketing prospect database from all lead sources and manage the complete marketing lifecycle from first impression to qualified prospect.


• Sophisticated Online Marketing Tools - Initiate targeted email blasts, banner ad response tracking, Web site traffic analysis, and Web-based marketing surveys.


• Qualify Leads More Effectively - Define a sales qualification system with Sales Points, and track every prospect throughout the marketing process, with unique point values defined for each of your marketing programs.


• Integration with Sales Teams - Combine CustomerWise for Marketing and Sales to streamline process of moving qualified prospects directly to your sales team. Track detailed marketing data including lead sources, campaign program, promotion code, date leads created, if a lead is qualified or disqualified, and the date a lead is sent to the sales team.


• Marketing Event-Triggered Surveys - Trigger customer registration and surveys with fully definable questions, whenever visitors access specific Web pages.


• Built-in Reports and Analysis - Built-in marketing reports for analyzing the marketing effectiveness, the monthly sales leads qualification results, and the sales revenue for each marketing campaign, etc.